Where to Study Marketing Management Courses in South Africa

Study Marketing Management in South Africa

Marketing is one of the most essential functions in any business or organisation. At its core, it’s about promoting and selling products or services in a way that persuades a specific target audience.

If you’re interested in Marketing Management, you’ll be learning how to apply marketing principles, strategies, and techniques to manage a company’s marketing resources and activities effectively.

Why Choose a Career in Marketing?

The marketing field is broad, dynamic, and full of opportunities. With the right skills, you could build a career as a:

Marketing Manager

Advertising Manager

Promotions Manager

Digital Marketer

Market Researcher

Marketing Executive
…and many more.

If you have a creative mind, enjoy communicating with people, and love the challenge of promoting and selling, marketing might be the perfect career path for you.

Where to Study Marketing Management
University of Johannesburg (UJ)
Undergraduate: Short courses, Diploma, Advanced Diploma, BCom in Marketing

Postgraduate: BCom Honours, Master’s, PhD in Marketing Management

University of Pretoria (UP)
Undergraduate: BCom in Marketing Management

Postgraduate: BCom Honours, MCom, PhD in Marketing Management

Offers opportunities for Postgraduate Research

University of Cape Town (UCT)
Undergraduate: Bachelor of Business Science (BBusSc), BCom in Marketing Studies

Postgraduate: Diploma in Commerce or Management, Honours, Master’s, PhD

University of the Witwatersrand (Wits)
Undergraduate: BCom in Management

Postgraduate: BCom Honours in Marketing, BCom Honours in Management

University of KwaZulu-Natal (UKZN)
Postgraduate: BCom Honours in Marketing Management

Requirement: Relevant undergraduate qualification such as BCom in Management Studies

Before You Apply
Each university has its own entry requirements for marketing programmes. Be sure to check the specific admission criteria before applying.

For a full list of marketing management courses available, visit our Where to Study section.