Preparing Work-Ready Creatives

Boston Media House believes that graduates should not only be prepared to work locally but also equipped to thrive on a global scale, especially in the media industry, where news, marketing, and products are often created and disseminated across borders. To support this vision, Boston has received international institutional accreditation from the British Accreditation Council, enabling its graduates to compete globally while still operating from their local context.

To enhance workplace readiness, universities must offer programs similar to those provided by the graduate support services department. Education has evolved beyond merely delivering academic content; it now encompasses comprehensive work readiness initiatives aimed at reducing South Africa’s alarming unemployment rate.

At Boston, students benefit from exceptional academic instruction while building meaningful relationships with their lecturers and administrative staff. This nurturing environment, reminiscent of a more traditional educational experience, ensures that students are recognized as individuals, not just numbers. By engaging with real workplace scenarios, students are better positioned to distinguish themselves in a competitive job market.

It’s essential for students to develop workplace skills that allow them to apply their academic knowledge in practical settings.

Career Opportunities in Media
Broadcast Journalism

The program in Broadcast Journalism immerses students in this vital field, which plays a crucial role in societies, especially in an increasingly interconnected and complex world. It focuses on informing, educating, and delivering timely information about global events to diverse audiences. Students learn to keep pace with technological advancements and understand market demands to remain relevant. The curriculum encompasses a wide array of theoretical and practical skills, preparing students for careers in journalism, radio, and television, along with digital broadcast production and management.

Media Operations Management

This degree equips individuals currently working in or aspiring to enter the media sector with the essential knowledge, skills, and competencies required for management roles within media operations.

Career paths in this field include:

Operations Manager (Media Organization)
Media Planner and Strategist
Media Project Manager
Programme Coordinator (Audio-Visual Media)
Station/Broadcast Manager (Audio-Visual Media)
Account/Divisional Manager (Media Organization)
Senior Manager (Media Organization)
Media Director (Media Organization)
Media Practices

The Media Practices program focuses on developing specific competencies across various media environments. Graduates can take on roles in areas such as:

Radio or television production
Advertising
Public relations
Marketing, sales, and promotions
Journalism
Animation
Graphic design
Sound engineering
Diploma in Radio and Television Production

As media continues to shape society, particularly in a globalized and complex landscape, the Radio and Television Production program covers extensive theoretical and practical skills. Graduates learn to respond creatively and strategically to industry demands while managing the technical and procedural aspects of production.

Purpose of the Short Learning Access Programme
Recognizing that many adult learners and young adults may not have achieved a National Senior Certificate (NSC) or equivalent qualification but still wish to pursue higher education, Boston Media House has developed Gateway programs. These initiatives provide alternative entry routes equivalent to the NSC standard and assess adult learners’ capacity to succeed in specific programs, as supported by the Department of Higher Education & Training.