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Job Description

Copywriter Duties & Responsibilities


A Health Tech Solution Company situated in Pretoria is actively seeking a dynamic individual responsible for generating engaging, clear, and accurate copy for various marketing materials and advertising channels. This includes, but is not limited to, websites, emails, print ads, digital ads, social media, and catalogues. The role requires the ability to create compelling content that effectively communicates the company’s message across diverse platforms and mediums. To be successful you will have a Diploma in Languages / Journalism. REQUIREMENTS:

Minimum education (essential):

Diploma in Languages / Journalism

Minimum education (desirable):

Degree in Languages / Journalism

Minimum applicable experience (years):

5 years

Required nature of experience:

Digital campaign idea/copy development
B2C marketing
Skills and Knowledge (essential):

English first language
Proficient in Microsoft Suite / Google Suite
Excellent writing skills
Excellent ad/campaign writing skills
Experience developing copy for US market a plus


SEM Rush
Google Drive
Chat GPT

Essential Competencies:

Embracing Change
Developing Expertise
Checking Things
Documenting Facts
Producing Output
Meeting Timescales
Managing Tasks
Taking Action

Important Competencies:

Challenging Ideas
Inviting Feedback
Adopting Practical Approaches
Upholding Standards
Pursuing Goals
Showing Composure
Examining Information
Following Procedures
Thinking Positively
Interpreting Data
Copywriting 75%

Update and maintain Communications Guide.

Conduct keyword research.
Update and maintain drip campaign content.
Ensure high quality of emails.
Monitor accuracy of emails and edit/update accordingly.
Send emails to the Communications Lead for approval.
Create copy for ad campaigns and marketing campaigns.
Liaise with the design team timeously to create artwork.
Write compelling and high-quality website content.
Write evergreen articles for the blogs.
Optimize existing blog articles for relevance.
Newsletters 15%

Draft newsletters for weekly release.

Upload newsletters to Mailchimp and incorporate appropriate artwork.
Send out newsletters every Friday.
Blog 10%

Maintain Blog.

Ensure articles are up to date and optimized.
Upload articles.


Ensure that QMS guidelines are adhered to.
Ensure that all supporting documents are kept to date.
Ensure that all processes are kept relevant.
While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.