Brand Manager – Consumer OTX Portfolio (Pharmaceutical Company) – Johannesburg, Gauteng

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Job Description


3 Year degree (Non-specific; e.g. Can be medical or medically related or Sciences or Marketing etc.)
3 – 5 years’ experience in managing Consumer brands (Fast Moving Consumer Goods (FMCG) and OTX Pharmaceutical experience advantageous)
Over the Counter (OTC) brands with marketing experience of these OTC brands to Health Care Professionals

Duties & Responsibilities:

Champion opportunities to consistently improve the “Brand” experience
Drive customer retention, and switch from competitor brands
Map the customer journey and identify opportunities to proactively intervene on the client’s behalf
Guide team in effective resolution of customer and brand related issues/queries and handle any escalations
Develop listening points in the customer journey, define and segment the customer base
Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base and identify opportunities for continuous improvement
Test new strategies for driving customer value
Develop and implement customer experience strategies
Reviewing and pulling insights from analytics and data
Segmenting customers and audiences into meaningful groups
Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems
Team alignment and collaboration to deliver on customer experience objectives
Brand blueprint/DNA ownership and maintenance
Effective execution of customer experience strategy: Define objectives, develop hypotheses, establish a method of execution, Implement, Monitor and iterate based on customer experience and response
New representative brand on-boarding