Marketing Manager – Generics (Scheduled and OTC) Pharmaceutical Company – Johannesburg, Gauteng

Job Description

Requirements:

Bachelor’s degree in Marketing, Commercial, Business Administration, or a related field Sciences degree with relevant experience will be considered
More than 3 years’ experience in brand management, preferably in the pharmaceutical industry
Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics
Excellent analytical, communication, and leadership skills
Ability to work collaboratively in a cross-functional team environment
Proficient in using marketing analytics tools and software

Duties & Responsibilities:

Strategic Planning and Market Analysis:

Develop and implement comprehensive marketing strategies for scheduled and OTC generic pharmaceutical products
Conduct in-depth market research to identify market trends, customer needs, and competitive landscape
Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions
Forecast market trends and develop strategies to capitalize on market opportunities

Brand Development and Management:

Oversee the brand strategy for a range of scheduled and OTC generic products, ensuring alignment with the overall business goals
Collaborate with Brand Managers to develop and implement effective branding and positioning strategies
Ensure consistent brand messaging across all marketing channels and materials
Monitor and analyse brand performance, adjusting strategies as needed

Leadership and Team Management:

Lead, mentor, and supervise a team of Brand Managers, providing guidance and support in their marketing initiatives
Set clear team goals and performance metrics; evaluate team performance and provide feedback
Foster a collaborative team environment that encourages innovative thinking and risk-taking
Develop and manage the professional growth and training of team members

Product Marketing and Promotion:

Develop marketing plans and campaigns for scheduled and OTC generic pharmaceutical products, to Doctors, Pharmacies and Consumers (including both digital and traditional media strategies where applicable)
Collaborate with sales/Rx teams to align marketing strategies with sales objectives
Oversee the production of promotional materials and marketing collateral
Ensure compliance with industry regulations and standards in all marketing activities