Marketing Manager (Pharmaceutical Company) – Johannesburg, Gauteng

Job Description

Requirements:

Bachelor’s degree in Marketing, Commercial, Business Administration, or a related field Sciences degree with relevant experience will be considered
More than 3 years’ experience in brand management, preferably in the pharmaceutical industry
Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics
Excellent analytical, communication, and leadership skills
Ability to work collaboratively in a cross-functional team environment
Proficient in using marketing analytics tools and software

Duties & Responsibilities:

Strategic Planning and Market Analysis:

Conduct thorough market research to identify potential markets for unique brands (scheduled, OTC and unscheduled)
Develop and implement strategic plans for the introduction and lifecycle management of new pharmaceutical product
Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology
Analyse competitors and their strategies to ensure competitive positioning of the company’s products

Product Development and Management:

Work closely with medical and research and development teams to understand the unique features and benefits of the client
Oversee the development of product positioning and messaging that differentiates new products in the market
Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process

Brand Management and Marketing:

Lead and mentor a team of brand managers who are responsible for individual product lines
Coordinate with brand managers to develop and implement effective marketing strategies for each product
Oversee the creation of marketing materials and campaigns, ensuring they align with the overall brand strategy
Manage budgets and allocate resources across different products and marketing initiatives

Sales Support and Collaboration:

Collaborate with sales/Rx teams to provide support and training on new products
Develop sales strategies and targets in conjunction with leadership
Analyse sales data and market feedback to adjust marketing strategies as needed

Stakeholder Engagement:

Engage with key stakeholders, including healthcare professionals, pharmacies and consumers, to increase product awareness and adoption
Participate in medical conferences, workshops, and other events to promote new chemical entities
Build and maintain relationships with industry partners, opinion leaders, and external agencies