Dealer Principal-North West

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Job Description

Duties & Responsibilities :

Our client is seeking an accomplished and visionary individual to assume the role of a premium brand Dealer Principal.

As the driving force behind our dealership, the Dealer Principal will be responsible for setting the strategic direction, driving business growth, and upholding the standards of excellence associated with premium automotive brands.

This is an exciting opportunity for a dynamic leader to make a significant impact in the luxury automotive industry.


Provide strategic leadership and direction to achieve dealership objectives and financial targets.
Develop and implement sales, service, and marketing strategies to maximize revenue and profitability.
Foster a culture of exceptional customer service and build lasting relationships with clients.
Lead and inspire the dealership team to deliver outstanding performance and customer satisfaction.
Ensure compliance with brand standards, corporate policies, and industry regulations.
Oversee inventory management, pricing strategies, and merchandising of premium vehicles.
Cultivate strong relationships with brand representatives, suppliers, and community stakeholders.
Stay abreast of market trends, competitor activities, and industry developments to identify opportunities and challenges.
Drive initiatives to enhance operational efficiency, employee engagement, and customer experience.


Senior Certificate
Strong financial and business acumen
Proven experience in automotive dealership management, specifically Dealer Principal experience, with a focus on premium brands.
Strong understanding of the luxury automotive market and customer expectations.
Demonstrated track record of strategic leadership, business growth, and financial success.
Excellent communication, negotiation, and interpersonal skills.
Visionary mindset with the ability to anticipate and adapt to changing market dynamics.
Proven ability to inspire and motivate a high-performance team.
Commitment to delivering exceptional customer service and maintaining brand integrity.
Knowledge of automotive industry regulations and compliance requirements.